Being recognized...
Written on 6:39 PM by Ron Chow
Winning awards is one of the key tasks in my kind of role and industry (not to mention the potential employers kicking down doors to get to you)
Recently our hard work paid off. One of our campaigns kicked-ass [in New York] and got a 'creative recognition' even though we were a media agency [in Malaysia].
A little bit about the product - Rexona has this range of spray-on deodorant for young girls. The campaign started in the pits [arm pit that is]. The brief was really brief [short], 'Engage young girls' and 'Move bottles off the shelf' (WTF right?)
Well no worries, with our 'never say die' attitude - we proceeded to:
first, identify what make's girls tick [or smell] - An insight
Second, create a digital idea surrounding that insight - A big idea
Third, get client to buy into our idea
Fourth, execute & make all stake holders happy
To cut things short, Lo' and B'hold 'our baby' - www.Rexteen.com.my
A few months later, we got this little surprise in our inbox from the Interactive Media Awards [here]
I even got my lil'ol name on it, if you squint you should see it at the 2nd row, bottom bit of text. Listed under Account Management.
It was a great team effort, & everyone pulled it off nicely.
Wonderful to be recognized...
It was a great team effort, & everyone pulled it off nicely.
Wonderful to be recognized...
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